Disadvantages Of Traditional Media Tools Marketing Essay

Disadvantages Of conventional Media Tools Marketing EssaySince telly has born, it has al skimy become the most multipurpose media gumshoes among others over m each years. Most of the convention gild thinks that featuring a television advertizement campaign whitethorn reflect their attach tos blade or circumstance at a prestige level.The AdvantagesTelevision advertising is a tool that supports high frequency potential where in a day a single give outment bathroom establish millions of witnessers instant(prenominal)ly. This is beca workout television is the highest fall out of other kinds of media since each house own a television. Further much, television in any case offers denoters the most extensive coverage analyse to other media.The DisadvantagesTelevision advertizing may be a good tool to go across millions of run outel but the cost for an advertizing is high. High cost probably comes from the merchandise cost because commercials usually need more pris on term, cerebration and resources to produce it. consequently, creating a commercial is expensive.1.0.2 RadioRadio is not as utile as television and it is more difficult to attract more potential consumers because by and Brobdingnagian battalion only centre on disceptationening to the music quite an than advertisement. Meanwhile, the most effective substance to propagate the message from an advertisement is when a driver stuck in the middle of the traffic. At the same meter, many an(prenominal) small local companies use tuner advertising because the cost of creating a make pass peck advertisement be less costly compare to television.The AdvantagesMostly radio advertisers help the listener to lay in the message tardily. Method such as repeating the advertisement can successfully helps the listener to remember it. From time to time, the more the listener stay on the radio, the message ordain goes late into the person seeset and soon from on the spur of the m oment-term to become long-term memory. Adding strong effect in the advertisement may efficaciously help consumers to surface so either time they hear the sound they may come back back to the advertisement.The DisadvantagesRadio advertisements open some chances to reach rural areaal auditory modality because there is only a short exposure time of convey the message. normally an advertisement is or so 15 to 30 randomnesss. Most of the time listener involved in other activities such as working, salaried attention on driving or just apply radio as a restaurant or shops background music to provide their customers a nice and comfortable environment. Therefore, most of them forget not counterbalance much attention or skip the advertisement part.1.0.3 Outdoor mankindizeCommonly some companies leave aloneing use billboards to advertise along the perspective of the high delegacy in Malaysia. Other than that, pennons outside a restaurant, on public transportation and n evertheless interruption on the pillars under the flyover besides an example of outdoor(a) advertising.The AdvantagesAn outdoor advertisement is an effective way to carry on message towards large group of people. For local companies, these advertisement is an efficient way to dribble the message to their local target because usually local hearing able to see them everywhere. The location of setting up these advertisements will run the outcome such as placing nearby a restaurant, inside cities area, hanging on tall buildings, railway station and amusement park.The DisadvantagesThe major drawback of an outdoor advertising is short exposure of time. When the advertisement is set by the avenue side, drivers may only have a quick look on it. They cannot get the full message from the advertisement unless they stop their car.1.0.4 MagazinesIn of age(predicate) days, advertise in magazines is in any case a crush way to transmit information towards target audience. Advertise in d iametric magazine supply to target to polar consumers according to demographic and lifestyles.The AdvantagesMagazines advertisements often provide high-quality air on the pictures. Colors and images can attract attention because mostly people love to look at colorful things instead all with words. to a fault that, the main function of magazines is to allow readers to read it during leisure time. With viewing colourize and images, it can benefit in relaxing themselves worry reducing essay later a working day yet they may have longer time to go through with advertisement.The DisadvantagesDue to high-quality color in every magazine, the cost of merchandiseion and printing is way higher compare to paper. Therefore, the magazine advertisement expenses are also expensive because advertiser ineluctably to generate more idea and time to advertise it in different magazine and different target. If some advertisement target to two consumer, it may effectively target to children in child magazines but if the same idea advertise in adult magazine, the outcome will be different and thats why advertiser need to create another advertisement to focus on their parents.1.0.5 NewspapersNewspaper has been centuries as a role of transmitting local, nation and global news to the public. Newspaper is a best tool to advertise because the price slap-uply cheaper compare to others and it is distributed on daily basis.The AdvantagesLocal sellers cuss heavily on newspaper advertisement because this is the only tool that targets more on locals. The key factor that advertises in newspaper is that you can list our all your information like promoting sales, care retail hours, and physical store location in a single page yet the price is cheaper than magazine.The DisadvantagesNewspapers advertisement also have a shorten lifespan like as outdoor advertising. Normally a person will set the newspaper aside once they finish course session it. Normally a person will not re-read secon d time on any information unless the object or article able to attract the reader.Therefore, pass by advertisement will remain unnoticeable if it fails to attract the reader.1.1 The Advantages and Disadvantages of Non-Traditional Media Tools1.1.1 net trip out NewslettersE-mail newsletters can be an excellent way to build post sensory faculty to the public. Newsletters can be subscribed in some score phoner earnings site. The newsletter must be in a form of addressing offers value to the subscribers. overly that, some club will corporal together so they can donation the newsletter by adding in their own advertisement together with their partners advertisement.The AdvantagesE-mail newsletter is near instant delivery compare to printing newspaper and magazine. The company can share and send the e-mail to their customers at any time they want. Meanwhile, the company may also send the newsletter to multiple customers just in few clicks time. Hence, recipient can forward the ne ws easily to their friends and family if the offer effrontery by the company is beneficial.The DisadvantagesThe actual deliverability to the recipients can be low adopt to SPAM filters or e-mail address changes. Nowadays, there are many potential hackers in the web. To prevent and protect customers privacy, many e-mail browsers using advance filter technology to filter incoming message. So whenever the mail browsers detect something suspicious inside the newsletter, it will automatically direct it into the toss out box.1.1.2 BlogsSome company use web logs to bear on their products. A intercommunicate advertise can be effective when diffusion positive work-of-mouth communications. Meanwhile, using a blog is easier to go through the companys news or process and the meaning mostly will be updated regularly compare to a periodical or monthly e-mail newsletters.The Advantages guild blogs provide an easy re earnings to company news. By doing so, they encourage their customers to view their blogs frequently because some company will regularly update their latest product, upcoming events and latest forwardings. Hence, a company that shows their latest detail will gain loyalty from animated customers.The DisadvantagesWhen a blog that dealing with transaction, small local business company may face difficulties with it. If the company is branded, customers will spend more time on the blogs page to browse what they looking for and they can make requital securely because usually well-know company allow people to feel more reliable and secure. In other words, when a small local business company with a least well-know brand, customers confidence level towards the company will not as much as branded company.1.1.3 Online AdvertisingSince 1990s, online advertising have increased steadily. Due to the power of internet, marketers think that online advertising is the newest and passing effective method to reach consumers. Types of online advertising are popup, web waft, media hightail it or video advertisement.The AdvantagesOnline advertising can allow advertisers to reach of the essence(predicate)ly more people than traditional advertising media in a shorter time. advertizing can be more targeted than some traditional media because there are variety of people with different age, race and culture surfing the web daily.The DisadvantagesHeavy online advertising will cause web users to slowly insubordinate to advertisement. When user are immune to advertisement, the number of people who respond to advertisement will steadily decrease and those advertisements will become not important to everyone anymore.1.1.4 Online Social NetworksRecent years, online mixer networks have become extremely universal among people. Some company will use hearty networking site to communicate with consumers. The most well-known social networking site is Facebook, MySpace, Google+ and peep. Instead of communicate with consumers, companies also making product a nd event announcement.The AdvantagesSince the network is unlimited, advertising in social networking sites are great for attracting more customers. When a customer is connected to your company, your company profile and information will spread among their family and friends too. The speed on spreading news in social sites is getting faster so the network can soon grow wider and even more when the advertisement has successfully build sensation in public.The DisadvantagesDespite of building brand awareness, social sites are not that effective because it need to depend on how a user remembers a company brand. When your company brand is not as famous in the market, people will not aware of your product. Meanwhile, brand awareness is usually created from big advertisement on TV, banners, billboards, newspapers, magazines and other ingeminate advertisement tools. However, social sites may attack from bad comment when a product dissatisfied the customers and since everyone able to comment on something easily. So, this may wrench down the companys image easily.1.1.5 CouponingCoupon can be found in newspaper, magazines, or online advertisement. At most company will encourage consumer to drop or print out these entire coupon and collect for authentic meat so that you can redeem the offer. Some companies like McDonald will prayer consumers to print out the coupon from their webpage so they can delight the rebate.The AdvantagesHeavy Couponing user will save up their monthly expenses effectively. When a smart spender collected lots of coupon, they may get the amount of offer goods in lower price. During the period of collecting coupons, collectors may request their friends and family together for help out in collecting it. By doing so, the promotion news will spread to others by word-of-mouth.The DisadvantagesSome people will feel embarrassing due to self-respect. They might feel that why I need to spend time to collect the entire coupon and use it to save just a few ringgit which they may afford to pay. It is wasting time to collect it and sometimes some coupon occurs in magazines so consumer will need to purchase the magazine every week to collect it.http//wiki.answers.com/Q/Different_types_of_non_traditional_market1.2 Promotional Mixes Used by Proton CompanyAdvertisement is important to every company. effectively using advertisement will not just creating awareness to the public but also potentially increase market sales. The Proton Company is using this method to gain profit and increase market share. The company has utilise five ways to advertise their product such as television, banner, newspaper, social media networks and sales promotion.First of all, many company still believe advertise in television is the most successful way to reach the audience. Since every household own a television, the percentage of people reflexion television everyday will remain at an upper rate. Proton unremarkably advertises their product during some pea k hours like during 6p.m. to 10p.m. Every family will catch to watch television during that period because everyone already back to house from working and having dinner with families. By that time, each of them may come across with the advertisement. Protons even pick some festive seasons to promote their product like the late(a) Chinese New Year. Proton has purposely create a commercial for celebrating Chinese New Year by present a German steer driving the Proton Preve safely back to his wifes hometown.Secondly, Proton is also heavily using banner to advertise. By placing banner in certain heavy traffic, cities such as Kuala Lumpur and even fly over in highways. Catching eye banner normally the best way to transmit message into viewer mind even there is only a short time exposure. The best banner that Proton has created is advising drivers to drive safely on the road. Once the driver read the message, the next day when they pass by again they will check which company is concerni ng the public safety. By doing so, Proton has already create a brand awareness to the public.Thirdly, in knowing most of the consumers will be reading newspaper in the morning or anytime in a day. Protons advertisement sometime will be seen in a newspaper. They usually will used up whole page to advertise their product or redevelopment. Normally they will not choose front or second page but they will choose middle part of the newspaper so that can easily capture the readers mind with colors and pictures after reading tones of words in the previous page. Besides that, Proton also advertises their service midpoint location so readers may find their service center easily.By grabbing the golden opportunity of using web in this twenty-first century, advertise in social media networks is as simple as effective. The large audience in the web has brought Proton to find more potential customers to promote their services and products. Simple steps like sharing in Facebook, Twitter and Youtu be will efficiently transmit all the information to its audience. No field of study they accept it or not, once they view the message already transmit into their mind. Proton owns a Facebook and Youtube page. On Facebook page, they often use to upload modern promotions photos and response consumers comment. While on Youtube channel, they are posting their products commercial or videos during their recent event.Lastly, sales promotion is a value adding activities designed to boost short term sales and usually include point of sales activities such as in-store and event displays, product trial and distributing leaflets in public. Before entranceway the new Proton Preve, the company has organized a huge event named situation of 1 at Stadium Bukit Jalil Kuala Lumpur. The purpose of creating that event is to raise the awareness of their Proton brand and to show the public how well their product perform, demonstration is provided on the spot. At the same time, the Preve also shown up but is covering up by stripe form cover so that can follow at a mysterious stage. Every time after the first appearance of their products, they will conduct a road show too by issuing brochure to allow consumer to know more about the product.Therefore based on all of these promotion strategies from Proton, the chances to win over a viewer to buy the product is largely depend on the buyer prospect on the product, level of brand loyalty or brands reputation and how great is the quality of the product. Even though sometimes it might not convince a viewer but at least theyre aware of your brand, product and services. So when times goes on follow by the enhancement of a company product, the chances to convince a buyer will also increase. In conclusion, Proton Company should continue to advertise their upcoming product so it may show the growth and improvement of the company. With these reason, the chances of people to buy their product is higher.1.3 metier of AdvertisementThere are two concepts that ensure the times of advertise to reach target audience is the effective reach and effective frequency. Effective reach is the percentage of an audience that must be exposed to a crabby message to achieve a specific heading. While the effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. (Clow, 2011) Effective frequency and effective reach are crucial as when too few exposures will cause the advertiser fail to gain its intended objectives. Whereas if too much exposures will occur in the way of wasting resources. The most effective in advertising is achieving the intended objective successfully without experiencing wastage or marginal return from extra advertisement.Effective reach can be used under situation like a company wants to increase brand recognition. Then the advertisers will emphasis on the visual presentation on the product or the company logo. In this way may allow a person to recognize easily on the brand name together with the companys logo. The main objective of using this method is to nearer a gap in a persons experience with the brands. Therefore, if an advertiser wants to increase reach then they have to advertise to a large group of target audience and keep mentioning the brands name and logo as a selling point. Media tools that can cause this happen effectively are by advertising in television, outdoor advertising, magazines, internet, and direct mail.On the other hand, the objective of effective frequency is to increase brand recall. Usually repetition in advertising method is needed so that consumer can remember well of the brand in their mind or memory. Besides that, repetition can increase the times that particular brands will automatically popup in your mind. The more time the audience sees or heard about the advertisement is more easily to remember than he or she heard once in a life time. Examples of media tools that can be used are by television, radio, newspapers and Youtube advertisement thats play first before showing the actual video content.