Marketing plan for malaysian airlines

HIGHER NATIONAL DIPLOMA IN COMPUTING AND BUSINESS APPLICATION MARKETING take in FOR MALAYSIAN AIRLINE system BERHAD Prepared For : Datuk Mohamed Nor Yusof Prepared By : Amit Sharma and Prashant Thukur Report Date : fifteenth Dec 2003 CONTENTS 1.Executive Summary 2.Introduction 3.Situational analysis 4.Objective *Short ensure ( 1 year) *Long margin ( 3 year) 5.Strategy 6.Tactics 7.Action Plan 8.Controls 9.Contribution of eMarketing 1.0 Executive summary In Malayan air passages marketing plan, we down high weaked its light upon areas by examining its strength and weaknesses. accord to Mr. Datuk Mohamed Nor Yusof MAS is the national flag common carrier. Hence we hold up attempt to identify the opportunities that are their in MASs way to success. In this move we had to look at the threats association somewhat by them and ruin appropriate suggestions. We have besides discussed nigh the airlines short line and long term objectives and dissimilar onward motion plans. In this report we have discussed about the competition set about by them. The internal inspect c all overs the organizational factors (7ps) and SWOT analysis. For the away examine analysation of STEP analysis is in like manner done. By doing this we have have across various swear out plans and tactics to over scrape its weakness and meet the specify objectives. In recent quantify their have been massive growth in e-marketing , its contribution has been discussed.

2.0Introduction The chronicle of Malaysian Airline System Berhad canful be traced patronage in May 1947, when a take aim service was started from capital of capital of Singapore to Kuala Lumpur. Malayan airways ltd, was founded by the source British Overseas Airways weed (BOAC), Ocean Steamship Co. In 1957, Malaya became an independent county and airline was and then restructured into public limited confederacy in 1958, owned by the federation of Malaya and Singapore, Borneo Airways, BOCA and Qantas. In 1963, the airline was renamed Malaysian Airways ltd. After two... If you trust to get a across-the-board essay, order it on our website: Ordercustompaper.com

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